Tai Lopez 67 Steps — BuySkip Verdict: HOLD
Trust Score: 3/10
67 steps to realizing you could've just read a $16 book instead.
BuySkip's analysis identified a textbook subscription trap: you sign up thinking it's a one-time $67 purchase, but you're automatically enrolled in a $67/month recurring VIP membership that multiple users report is nearly impossible to cancel without a credit card dispute. Wikipedia documents this specific criticism. The content itself — while not worthless — appears to be a repackaged version of ideas freely available in books like Jack Canfield's 'The Success Principles' (about $16), according to community analysis. The business model here is the real product: get you hooked on a low entry price, bury the recurring billing, and make cancellation a nightmare. The ideas are fine. The funnel is predatory.
Key Findings
- 🚩 Wikipedia notes the course was criticized for not allowing cancellations — a hallmark of a subscription trap.
- 🚩 The official checkout automatically enrolls you in a $67/month VIP subscription — opt-out buried in fine print.
- 🚩 Multiple Reddit users report having to dispute charges through credit card companies to get refunds.
- 🚩 Community analysis suggests the content is largely plagiarized from Jack Canfield's 'The Success Principles' ($16 on Amazon).
- 🚩 Mandatory upsell funnels during checkout — VIP, coaching calls, Book-of-the-Day all pushed before purchase completes.
- 🚩 Testimonials page includes legal disclaimers that all earnings representations are 'aspirational statements only.'
- 🚩 Lopez has a documented history of running dating websites accused of scamming users since 2009.
- ✅ The underlying self-improvement concepts (mentorship, reading widely, goal-setting) have genuine merit.
- ✅ Some community members found value in the book recommendations and curated reading lists.
Sources
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