Trust Score: 8/10
Selena Gomez accidentally made the most pigmented blush on the market. One dot. Just one.
BuySkip's analysis found this is one of the rare cases where a celebrity beauty brand genuinely delivers on the hype. At $23, the Rare Beauty Soft Pinch Liquid Blush has been independently tested by PureWow across 9 editors, shortlisted for an Allure Readers' Choice Award, and holds strong community consensus across Reddit beauty forums — that's a trifecta of independent validation. The main catch: it's extremely pigmented, so beginners should start with literally one dot and blend fast, and some users need a setting powder to lock in the wear. Launched in September 2020, Rare Beauty is a legitimately established brand with wide retail distribution at Sephora and Ulta, and no active regulatory or recall issues flagged.