Trust Score: 8/10
Selena Gomez made the one celeb beauty product that actually slaps. The hype is real this time.
BuySkip's analysis found this is one of the rare cases where a celebrity beauty product earns its hype on merit. The Rare Beauty Soft Pinch Liquid Blush has won Allure's Best of Beauty Award, holds 4.9 stars across nearly 3,500 verified Ulta reviews, and has been praised by independent cosmetic chemists for its antioxidant-rich oil blend. At $25 it sits at a fair price for a product that routinely outlasts and out-performs its competition — the formula has been independently duped by brands like e.l.f. ($7) and ColourPop, which is actually the highest compliment in beauty. The one real caveat: longevity varies by skin type (some oily skin users report fading under 2 hours), and EWG flags certain shades at moderate hazard — check your specific shade on EWG's database before buying.